Maybelline Queen of New York, 100 Years Limited Edition Collection

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On May 15, Maybelline will mark 10 decades of non-stop beauty, as they celebrate 100 years!!

In 1913, young Chicago chemist Thomas Williams had a dilemma. His older sister, Maybel, was in love with a man who was in love with someone else. Maybel Williams did her best with what was available—she used petroleum jelly on her lashes and brows to enhance them. Her brother decided to help her increase her allure by adding carbon dust to the petroleum jelly, which darkened her lashes and brows more dramatically. The product worked. In 1915, Maybel got her man and Thomas founded what would become the global industry giant, Maybelline, named after the bride and her favourite beauty aid.

Two years later, Williams introduced Maybelline Cake Mascara, the first modern eye cosmetic made for everyday use. Initially available only through mail order, it was so popular that women began to ask for it in drugstores. The signature red Eyebrow Pencil followed, along with coloured eyeshadows and complementary eyeliners, leading the youthful, flapper fashion trend of dramatic makeup. Maybelline became the first cosmetic company to advertise on radio and sales boomed. In 1932, responding to incessant demand, Maybelline introduced a special 10-cent package of Cake Mascara for retail sale. And the rest, as they say, is history!

To celebrate, Maybelline has released The Queen of New York Collection with Limited Edition packaging for both permanent products as well as new Limited Edition products. The products in this collection feature a graphic of the New York skyline on the packaging. Here are a couple pictures of the displays:

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There are 5 new limited edition lipsticks released with this collection.  The display only had 2 shades, which I gladly picked up.  They are Strike a Rose and Purposeful Mauve:

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Strike A Pose, Purposeful Mauve
Strike A Pose, Purposeful Mauve

Strike a Rose

A gorgeous frosty peachy-pink shade with gold sheen.  It glides on so smoothly, does not feel gritty at all.  It is like Nars Orgasm in lipstick form!!  I was worried that I wouldn’t like it because I’m not a shimmer, sparkle kind of gal…..but I LOVE it.  It’s a beautiful shade for the spring/summer.

Strike a Rose
Strike a Rose

 

Strike a Rose
Strike a Rose

 

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Strike A Rose

 

Purposeful Mauve

A very wearable warm mauve shade.  It is very creamy and smooth.  It swatches darker than it wears, and truly is a flattering shade for a lot of skin tones.

Purposeful Mauve
Purposeful Mauve

 

Purposeful Mauve
Purposeful Mauve

 

Purposeful Mauve
Purposeful Mauve

 

 

There are 2 new Limited Edition Baby Lips and I picked up Ra-Ra Red.  I picked this shade because I thought it would be nice to have a red balm for summer and I’m a sucker for names, what can I say!

Ra-Ra Red

 Don’t let the name fool you.  It doesn’t wear as dark as it looks in the bullet.  It’s a nice soft shade of  a pinky-red, perfect for the summer ahead.  It has what I would describe as a grapefruit scent and is very hydrating.

Ra-Ra Red
Ra-Ra Red

 

Ra-Ra Red
Ra-Ra Red

 

Ra-Ra Red
Ra-Ra Red

 

Ra-Ra Red
Ra-Ra Red

 

Lastly, there are 4 new Limited Edition Colour Molten Eyeshadow Duos.  I picked up the colour Rose Rush.  These colour molten eyeshadows have been out for a while now, but this is my first time trying this formula.   The formula provides a shadow that is sheer and lightweight.  It is a cream eyeshadow, feels so lightweight on your lids…almost as though you aren’t wearing a shadow.  The pigmentation isn’t 100%.  You need to apply a few layers.  I found it was best applied with my finger.  The staying power wasn’t bad.

Rose Rush

I really do like the brown in this duo. It is a matte, and looks great as a crease colour. I didn’t care very much for the pink, as it was quite sheer.  Because it’s so sheer and has a hint of shimmer in it, it could be used as a highlighter for your face.

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Rose Rush

 

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Rose Rush

 

 

Rose Rush
Rose Rush

 

 

There are also 2 new Limited Edition Nail Polishes with this collection, but my interest wasn’t sparked with them.  Hey, it’s Spring and soon to be Summer, and I want pinks, teals, lavender etc.

Overall, I would suggest the lipsticks from this collection.  Also, all you Baby Lips fans out there, you need to pick them up, even if just for the packaging.

I look forward to seeing what other Collections might possibly be released to celebrate 100 years.  I would LOVE to see new Colour Tattoos wouldn’t you?

Happy Birthday Maybelline!!

Items were purchased by me.
Items were purchased by me.

6 thoughts on “Maybelline Queen of New York, 100 Years Limited Edition Collection

  1. Malvika May 2, 2015 / 12:42 am

    So interesting to know how it all started! Great post 😛

  2. The Beauty Ninja May 2, 2015 / 12:52 am

    Limited edition products are always bittersweet because you know that if you love them, they won’t be around for long! I would love to see Maybelline bring back some color tattoos from the Dare to Go Nude 2014 collection – great post!

    • beautydreammachine May 2, 2015 / 12:54 pm

      This is very true…And you always have to grab those LE items quick or they’re gone!

  3. Style Domination May 19, 2015 / 3:27 pm

    Wow. I haven’t used Maybelline in years, but I do love their Great Lash mascara – an icon in the beauty world! That Purposeful Mauve colour is particularly gorgeous on you!

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