It seems that Fall 2014 is all about the Matte lip. Building on the success of the Rimmel Apocalips, Rimmel has released a new Apocalips range in a Matte formula, called Matte Lip Velvets.
Apocalips matte lip velvet is available in Europe, and hopefully will be launched soon in Canada and the US. There are 4 shades; Atomic Rose (nude peachy-pink), Meteoric Matte (a deep berry), Orange-Ology (a bright orange), and Burning Lava (a bright raspberry red). I was able to get Atomic Rose and Meteoric Matte online from feelunique.com at http://www.feelunique.com/p/Rimmel-Apocalips-Matte-Lipstick-5-5ml
Both the wand and packaging are the same as the original Apocalips, except the Matte line has a matte lid. This matte formula doesn’t quite dry out on your lips and as a result doesn’t make your lips feel dry. It’s more of a velvet finish which is very moisturizing on your lips and the colour payoff is amazing! However, as you can see in the pic of Meteoric Matte, I noticed there was some feathering with this colour, but I think it was because I had applied a bit too much product. The next time I wore it, I blotted the excess off and then didn’t seem to have this problem 🙂
Rimmel has done well again! What do you think? Has anyone else tried them out?